What Is People Worth Caring About ?
People Worth Caring About is a documentary series that brings the long-term care industry to life through powerful, character-driven storytelling.
We go beyond the headlines to capture the humanity, resilience, and dedication of the people who keep this essential sector running.
Through immersive, on-the-ground storytelling, we highlight the caregivers, nurses, therapists, and innovators whose daily work shapes lives and strengthens communities.
Long-term care is more than a profession—it’s a world of deep connections and quiet heroism. This series gives viewers a front-row seat to the stories that deserve to be seen, felt, and remembered.
AS SEEN ON
What Are People Saying?
Phil Scalo,
Chairman of the Board of Governors, American Health Care Association
“In my 35+ years in this business, this is the most accurate depiction of resident life and the bonds between caregivers and residents I’ve ever seen.”
Jalene Carpenter
President and CEO, Nebraska Health Care Association
“When I look back at my career when it's over, I know I'll be able to point to this and say this made monumental impact—not just on Nebraska, but on our industry as a whole. This is something that I believe will change how we perceive our industry. I’m just so excited to be part of it, to share that I was part of this.”
Tracy Lichti
Board Member, Nebraska Health Care Association
“This docuseries is a game changer for our communities—it brings pride to our work and helps rewrite the narrative about long-term care.”
What Are The Benefits For Your Health Care Association?
Advocacy
This documentary is about giving a voice to the people in long-term care—caregivers, nurses, therapists, and everyone who keeps it running. We’re shining a light on the real challenges they face, the policies that affect them, and why they deserve more recognition and support.
storytelling
At the heart of long-term care are real people and real connections. We’re sharing their stories—the bonds between caregivers and residents, the moments of kindness, and the everyday realities of working in this field.
owning the
narrative
Long-term care is often misunderstood, but the people working in it know the real story. This documentary
gives them the space to share their experiences, challenges, and wins on their own terms. It’s about changing perceptions and making sure their voices are heard.
Inspiring the Next Generation
Help young people see long-term care as a calling, not just a job.
By highlighting the heart and humanity of long-term care, we help reframe it as a meaningful path—not just a job. These stories attract people who want to make a difference, creating a more compassionate and committed workforce.
Advocacy
This documentary is about giving a voice to the people in long-term care—caregivers, nurses, therapists, and everyone who keeps it running. We’re shining a light on the real challenges they face, the policies that affect them, and why they deserve more recognition and support.
storytelling
At the heart of long-term care are real people and real connections. We’re sharing their stories—the bonds between caregivers and residents, the little moments of kindness, and the everyday realities of working in this field.
owning the narrative
Long-term care is often misunderstood, but the people working in it know the real story. This documentary gives them the space to share their experiences, challenges, and wins—on their own terms. It’s about changing perceptions and making sure their voices are heard.
Celebrating Life at Every Stage
Aging and caregiving are full of meaningful moments—laughter, resilience, deep connections. We’re capturing the beauty in these everyday experiences, showing that long-term care isn’t just about support—it’s about living fully at every stage of life.
Our 2025 Documentaries
The long-term care sector deserves recognition, and in 2025, we’re making it happen. This year, we’re filming in three states, sharing the stories of the people and organizations that keep this industry going.
Every association, facility, and professional has a role to play.
If your organization isn’t part of this movement yet—this is your moment.
Don’t miss the opportunity to be a part of this transformative project.
Our Service
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Gallery
Gallery
Marketing Plan
YouTube
Events
Sponsor Recognition
Press Outreach
Interactive Workbooks
Engagement
Social Media
Distribution
Community Outreach
Marketing Plan
YouTube
Events
Sponsor Recognition
Press Outreach
Interactive Workbooks
Engagement
Social Media
Distribution
Community Outreach
FAQS
Who is People Worth Caring About for?
People Worth Caring About is for long-term care professionals, associations, policymakers, and anyone invested in shaping the future of care.
This docu-series is a powerful tool for those who want to elevate the long-term care narrative—building brand awareness, influencing policy, and driving industry growth.
By telling authentic, cinematic stories, we reach both the public and key stakeholders, deepening appreciation for the people behind long-term care and fostering lasting
connections that spark real change.
How can my organization be featured?
We collaborate with state associations to select participating facilities. If you’d like to be considered, reach out to your association or contact us directly.
Can my organization sponsor an episode?
Yes! Each episode has a dedicated sponsorship option, allowing organizations to support the project while gaining visibility.
Where Can I Watch the Docu-Series?
Episodes will be available online, with exclusive screenings at key industry events and conventions. To broaden our reach, we’ll also share impactful clips on social media, ensuring these important stories connect with a wider audience. We're currently working on securing distribution on larger platforms like Amazon Prime, further expanding the series' visibility and impact.
