What Is People Worth Caring About?
People Worth Caring About is a long-format docu-series that elevates the visibility of skilled trades by capturing the human stories behind the work, told through powerful, character-driven storytelling.
Through cinematic visuals and personal narratives, the series brings dignity and recognition to skilled trades professionals—helping shift public perception, build workforce pride, and support recruitment efforts.
We’re showing that skilled trades are more than essential—they are the backbone of our economy, rooted in craftsmanship, expertise, and real-world impact.
As Seen on
What Are The Benefits For Your Association?
Advocacy
This documentary elevates the skilled trades professionals who keep our world running. It influences public opinion, shapes policy discussions, and supports funding, workforce legislation, and the development of regulations that benefit your industry.
storytelling
Real work. Real impact. Real people.
Through authentic storytelling, we create deep emotional connections, building public trust, challenging stereotypes, boosting media visibility, and strengthening community support for the skilled trades sector.
owning the
narrative
Own how your industry is seen—and redefine its value.
This series gives skilled trades professionals the platform to share their truth—showcasing the skill, dedication, and pride that defines the industry.
Attracting
new talent
By highlighting the meaningful work of skilled trades professionals, we inspire the next generation to see trades as a rewarding and impactful career path—helping bridge the workforce gap and creating a sustainable future for the industry.
Advocacy
This documentary is about giving a voice to the people in long-term care—caregivers, nurses, therapists, and everyone who keeps it running. We’re shining a light on the real challenges they face, the policies that affect them, and why they deserve more recognition and support.
storytelling
At the heart of long-term care are real people and real connections. We’re sharing their stories—the bonds between caregivers and residents, the little moments of kindness, and the everyday realities of working in this field.
owning the narrative
Long-term care is often misunderstood, but the people working in it know the real story. This documentary gives them the space to share their experiences, challenges, and wins—on their own terms. It’s about changing perceptions and making sure their voices are heard.
Celebrating Life at Every Stage
Aging and caregiving are full of meaningful moments—laughter, resilience, deep connections. We’re capturing the beauty in these everyday experiences, showing that long-term care isn’t just about support—it’s about living fully at every stage of life.
Our 2025 & 2026
Docu-Series
Momentum is building.
In 2025, People Worth Caring About is capturing powerful stories across the country—and we have achieved it in long-term care in Nebraska, Ohio and New Mexico.
In 2026, we are expanding to new industries to highlight the trades—bringing even more attention to the craftsmanship, dedication, and impact of the workforce.
If your organization isn’t part of this movement yet—this is your moment.
Don’t miss the opportunity to be a part of this transformative project.
Construction Worker
Potter
Truck Driver
Sailor
Baker
Plumber
What Are People Saying?
Long-Term Care Edition
Phil Scalo,
Chairman of the Board of Governors, American Health Care Association
“In my 35+ years in this business, this is the most accurate depiction of resident life and the bonds between caregivers and residents I’ve ever seen.”
Jalene Carpenter
President and CEO, Nebraska Health Care Association
“When I look back at my career when it's over, I know I'll be able to point to this and say this made monumental impact—not just on Nebraska, but on our industry as a whole. This is something that I believe will change how we perceive our industry. I’m just so excited to be part of it, to share that I was part of this.”
Tracy Lichti
Board Member, Nebraska Health Care Association
“This docuseries is a game changer for our communities—it brings pride to our work and helps rewrite the narrative about long-term care.”
Gallery
Our Service
Home Decor
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Home Decor
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Gallery
Marketing Plan
YouTube
Events
Sponsor Recognition
Press Outreach
Interactive Workbooks
Engagement
Social Media
Distribution
Community Outreach
Marketing Plan
YouTube
Events
Sponsor Recognition
Press Outreach
Interactive Workbooks
Engagement
Social Media
Distribution
Community Outreach
FAQS
Who is People Worth Caring About for?
People Worth Caring About is for skilled trades professionals, trade associations, educators, and anyone committed to building the future of trades.
This docu-series is a strategic platform to elevate the reputation of skilled labor—boosting awareness, supporting workforce development, and showcasing the pride and expertise behind the trades. Through cinematic, human-centered storytelling, we connect with the public and decision-makers to foster deeper appreciation and real change.
How can my organization be featured?
We partner with trade associations to identify standout programs, communities, or professionals. To explore being featured, contact your association or reach out to us directly.
Can my organization sponsor an episode?
Yes! Sponsorship opportunities are available for each episode. It’s a powerful way to support the trades and amplify your organization’s visibility and values.
Where Can I Watch the Docu-Series?
Episodes will be released online, with special screenings at key industry events and workforce summits as requiered. We’ll also distribute shareable clips across social media, and we’re currently working toward broader platforms like Amazon Prime to expand reach.
