What Is People Worth Caring About?
People Worth Caring About is a long-format docu-series that brings visibility to the incredible workforce of the waste and recycling industry, showcasing the human stories behind the essential work that keeps our communities clean and sustainable.
Through cinematic storytelling, we highlight the critical role waste and recycling professionals play in our daily lives. The series shifts public perception, builds workforce pride, and increases recognition for the individuals protecting our environment.
As Seen on
What Are The Benefits For Your Association?
Advocacy
This documentary elevates the frontline professionals and innovators behind waste and recycling. It influences public opinion, supports policy improvements, and helps secure funding and regulation that strengthens your industry.
storytelling
Real work. Real impact. Real people.
Through honest, emotional storytelling, we build public trust, amplify media visibility, and foster community support for the waste and recycling sector.
owning the
narrative
Own how your industry is seen—and redefine its importance.
This series gives your workforce the platform to tell their stories showcasing their expertise, commitment, and pride. Transform the way society views your essential role in environmental stewardship and sustainability.
Attracting
new talent
By spotlighting the meaningful and often invisible work of your sector, we inspire a new generation to consider waste and recycling as a vital, impactful, and purpose-driven career path—helping close the talent gap and ensure long-term growth.
Advocacy
This documentary is about giving a voice to the people in long-term care—caregivers, nurses, therapists, and everyone who keeps it running. We’re shining a light on the real challenges they face, the policies that affect them, and why they deserve more recognition and support.
storytelling
At the heart of long-term care are real people and real connections. We’re sharing their stories—the bonds between caregivers and residents, the little moments of kindness, and the everyday realities of working in this field.
owning the narrative
Long-term care is often misunderstood, but the people working in it know the real story. This documentary gives them the space to share their experiences, challenges, and wins—on their own terms. It’s about changing perceptions and making sure their voices are heard.
Celebrating Life at Every Stage
Aging and caregiving are full of meaningful moments—laughter, resilience, deep connections. We’re capturing the beauty in these everyday experiences, showing that long-term care isn’t just about support—it’s about living fully at every stage of life.
Our 2025 & 2026
Docu-Series
Momentum is building.
In 2025, People Worth Caring About is capturing powerful stories across the country—and we have achieved it in long-term care in Nebraska, Ohio and New Mexico.
In 2026, we are expanding to highlight even more sectors within environmental services — spotlighting the waste and recycling professionals, associations, and organizations leading the way.
If your organization isn’t part of this movement yet—this is your moment.
Don’t miss the opportunity to be a part of this transformative project.
What Are People Saying?
Long-Term Care Edition
Phil Scalo,
Chairman of the Board of Governors, American Health Care Association
“In my 35+ years in this business, this is the most accurate depiction of resident life and the bonds between caregivers and residents I’ve ever seen.”
Jalene Carpenter
President and CEO, Nebraska Health Care Association
“When I look back at my career when it's over, I know I'll be able to point to this and say this made monumental impact—not just on Nebraska, but on our industry as a whole. This is something that I believe will change how we perceive our industry. I’m just so excited to be part of it, to share that I was part of this.”
Tracy Lichti
Board Member, Nebraska Health Care Association
“This docuseries is a game changer for our communities—it brings pride to our work and helps rewrite the narrative about long-term care.”
Gallery
Our Service
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Marketing Plan
YouTube
Events
Sponsor Recognition
Press Outreach
Interactive Workbooks
Engagement
Social Media
Distribution
Community Outreach
Marketing Plan
YouTube
Events
Sponsor Recognition
Press Outreach
Interactive Workbooks
Engagement
Social Media
Distribution
Community Outreach
FAQS
Who is People Worth Caring About for?
People Worth Caring About is made for waste and recycling professionals, environmental associations, municipal leaders, and advocates working to build a cleaner, more sustainable future.
This docu-series helps elevate the public’s understanding of the industry’s importance—improving perception, supporting legislation, and highlighting the humanity behind the work that keeps our communities running.
How can my organization be featured?
We coordinate with local and state associations to choose communities or teams for each episode. If you’d like to be considered, reach out to your association or contact us directly.
Can my organization sponsor an episode?
Absolutely. Sponsorship opportunities are available, offering partners a chance to support awareness while aligning their brand with innovation, sustainability, and public service.
Where Can I Watch the Docu-Series?
Episodes will be released online, with special showings at environmental and industry-focused events. Short-form clips will also circulate on social media, and we’re pursuing wider distribution on platforms like Amazon Prime.
